Total Quality Management (TQM) is an overall management philosophy that includes a set of principles whose application is increasing. In fact, the business world and public institutions, such as hospitals, universities or city councils, are implementing quality programs. However, despite the wide diffusion of TQM, the success rate of this type of initiative is limited and the results, heterogeneous. Academics and professionals are therefore trying to identify the keys that explain the success or failure of this kind of initiative. Different (...) explanations have been given, but most of the literature agrees that managerial commitment, implication and leadership are indispensable elements in a successful implementation of TQM. Nevertheless, a study on the specialised literature shows a terminological confusion between managerial commitment and managerial leadership. Is it the same to have a committed manager in the implementation process as to have a leader of the implementation process? The author of this paper defends the thesis that "commitment" and "leadership" are not synonymous, and states that only managerial leadership is able to promote and sustain profound organisational changes. The paper will show that, to understand the previous distinction, it is necessary to consider the ethical dimension of leadership. While committed managers may lead the process by using exclusively their power (with the necessary resource assignment), those who are leaders need authority. Authority goes further than power by generating a kind of confidence (trust) that is able to influence the members of the organisation and bring about profound changes, more than power alone can do. (shrink)

En este estudio se presentan las líneas directrices de una investigación que se propone analizar el sentido y el significado que se otorga a los conceptos de “bien común” e “interés general” en la retórica de los poderes públicos de nuestro tiempo. A continuación, trata de dar respuesta al interrogante de si ambos conceptos son perfectamente intercambiables en el debate público o, por el contrario, estamos ante conceptos que proceden de presupuestos antagónicos.

Ética, ludificación y marketing han constituido tres realidades cuyo desarrollo ha transcurrido separadamente hasta bien avanzado el siglo XX, momento en el que asistimos a una eclosión de las mismas. Recientemente surgen estudios que se proponen indagar si la ludificación y el marketing poseen un sustrato ético, a partir de los cuales, en este trabajo profundizamos en la repercusión moral que tiene la interrelación entre ludificación y marketing expresada a lo largo de tres tradiciones éticas de amplia trayectoria (utilitarismo, deontologismo (...) y ética de la virtud), como es puesto de manifiesto por la literatura especializada. (shrink)